Perfect 🙌 let’s dive deeper into Day 2 for your blog. Here’s a polished long-form write-up for brilliantlybri.com, weaving in the slides, your sketchnotes, and your reflections:
Day 2: Obsession, Marketing Mastery & Massive Value
If Day 1 was about setting the stage with AI and the advisor mindset, Day 2 was where things got intense. We heard from heavy hitters—Tim Grover, Jimmy Mackin, Ken Pozek, Lourdes Maestres, and Andy Tse—who pushed us to think differently about obsession, marketing, listings, and value.
Tim Grover – The Mindset of Obsession
Tim Grover doesn’t sugarcoat. His entire talk was a raw challenge: are you merely interested in success, or are you truly obsessed?
Some of his biggest lines:
“Pressure is a privilege.”
“Being broken is a gift. When all the pieces are on the floor, you can decide which pieces to pick back up.”
“Interested people start. Obsessed people never stop.”
“Not making a decision is still a decision.”
“Once you start doing what’s best for you, you’re going to piss a lot of people off.”
📌 My reflection: Tim reminded me that real growth is messy. It’s uncomfortable. And it often means others won’t understand your path. But that’s the price of winning.
Jimmy Mackin – Marketing That Moves Listings
Jimmy Mackin broke down how to make every listing a marketing machine by focusing on the five most marketable moments:
Pre-listing appointment
Post-listing appointment
24 hours before launch
First open house
Just sold
He also pushed hard on expired listings (27% expire, 45% relist) and database opportunities. His big reminder: most of us don’t have a lead problem—we have a conversion problem.
📌 My reflection: Jimmy’s breakdown gave me a fresh perspective. If I show up differently in those five moments, I can create momentum others overlook.
Ken Pozek – YouTube’s 4 C’s
Ken has built massive reach through YouTube, and he boiled it down into the 4 C’s:
Clarity – Who’s your audience?
Content – What do they need?
Consistency – Keep showing up.
Curious – Keep learning and improving.
📌 My reflection: It struck me how simple—but powerful—these four principles are. They apply beyond YouTube. They’re really the rules of content anywhere.
Lourdes Maestres – Build Cases, Not Comps
Lourdes reframed the listing game with her Sell-Every-Listing System:
Stop doing comps. Build cases. Competence builds trust. Un-expirable marketing plans. Layered video, reverse prospecting, digital ads—never let momentum die. Become unfireable. Transparent reporting and constant value delivery make you indispensable.
📌 My reflection: Her mantra, “Sellers choose competence,” really hit home. Numbers don’t win listings—certainty does.
Andy Tse – Bring Massive Value
Andy’s talk was straightforward but powerful:
👉 “Bring massive value.”
He broke it down into three principles:
Bring Value – Master your neighborhoods and deliver expertise.
Take Positive Steps Daily – Small wins compound. Every day you’re either improving or declining.
Feel Good & Be Happy – Bad attitude = bad results. Good attitude = good results.
He also shared his relentless rhythm:
3 hours of prospecting
2 appointments set
1 appointment gone on
And his open house playbook: 30+ signs, only talk to attendees, become the neighborhood expert, and host 40 opens/month if that’s your sole prospecting strategy.
📌 My reflection: Andy’s intensity reminded me that massive value isn’t theory—it’s in the daily grind, the signs you set out, and the appointments you book.
💡 Overall Day 2 Takeaway:
Day 2 raised the bar. It wasn’t about small tweaks—it was about obsession, competence, and value at a level most people won’t commit to. And that’s why the ones who do, win.
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